Micah Pittard | Mitigating Risks and Challenges yellow.place

Despite the myriad advantages of celebrity endorsements, they also carry inherent risks and obstacles that organizations like New Standard Branding help brands to navigate judiciously. Foremost among these risks is the threat of adverse publicity. Negative press linked to a celebrity endorser – be it a scandal or controversy – can, by association, blemish the image of the brand they represent. Therefore, brands, with the strategic guidance of commercial talent agencies like NSB, must perform exhaustive due diligence when selecting celebrities, securing a synergy of values between the brand and its celebrity partner. This is another facet where the expertise of Micah Pittard and his team becomes instrumental.