Chuck Brodsky DC | Market Acceptance and Consumer Demand bizmakersamerica.org

Another barrier to the licensing of organic paper coating technologies is market acceptance. While there is growing consumer demand for environmentally friendly products, not all industries are quick to adopt new technologies. Professionals like Chuck Brodsky (DC) express that many paper manufacturers remain hesitant to switch from traditional coatings due to concerns about the performance, durability, or cost of organic alternatives.